Paid Search and AI-Driven PPC Strategy

Build high-performing paid search systems using AI with control, clarity, and measurable impact. Paid Search and AI-Driven PPC Strategy equips performance marketers to design, execute, and optimise full-funnel search campaigns using AI-assisted bidding, targeting, and automation, while maintaining strategic control and performance accountability. Move beyond platform-focused, isolated tactics. Develop an integrated PPC workflow that connects campaign structure, AI execution, optimisation systems, and attribution-led reporting to drive sustained conversion growth.
Empty space, drag to resize
Powered By
  • E learning Self-paced learning
  • Certificate upon completion
  • 5.5 hours of video content + articles
  • English
Empty space, drag to resize
Write your awesome label here.

Who's It For?

  • PPC & Performance Marketers: Improve campaign efficiency and return by combining strong structure with AI-assisted bidding and optimisation.
  • Acquisition & Growth Practitioners: Build intent-led search strategies that drive qualified traffic and increase conversions.
  • Digital Marketing Generalists & Managers: Strengthen your ability to plan, execute, and measure full-funnel paid search activity.
  • Marketers Adopting AI in Search: Learn how to use AI features strategically while maintaining performance control and measurement confidence.
  • Career Advancers in Paid Search: Develop practical skills across Google Ads execution, optimisation, and reporting.

Course Curriculum

5.5h total length

About us


Inara is a dynamic hub for learning, innovation, and future-ready skills, dedicated to helping individuals and organisations grow with confidence in a world defined by technology, leadership, and creativity.

Founded in Dubai, a city that embodies ambition and progress, Inara was created to deliver modern, practical, and impactful training that evolves with the pace of change. Every programme is designed to inspire growth, spark innovation, and prepare people for what's next. Through partnerships with globally recognised institutions and certified providers, Inara offers access to internationally respected qualifications delivered by expert trainers who combine academic excellence with real-world insight—empowering learners and organisations to stay ahead in a rapidly transforming world.
The Digital Marketing Institute (DMI) is the world’s leading global certification and professional body for the digital marketing industry. More than 80 universities partner with us to bridge the gap between industry and academia, ensuring their curricula stay relevant while providing students with industry-recognized certifications that enhance employability. Our content, integrated into your curriculum and guided by some of the most influential marketers in the world from companies such as Google, Meta, IBM, and HubSpot — through our Global Industry Advisory Council (GIAC) — ensures that students gain practical, industry-aligned skills.