DMI PRO -Professional Diploma in Digital Marketing

DMI Pro – Professional Diploma in Digital Marketing is a globally recognised programme from the Digital Marketing Institute that equips learners with the knowledge and practical skills to thrive in today's digital landscape. The course covers digital marketing strategy, content marketing, social media, SEO, PPC advertising, email marketing, website optimisation, eCommerce, Google Analytics 4 (GA4), and AI-powered marketing tools. Through real-world applications and industry best practices, you'll learn how to plan, execute, optimise, and measure successful marketing campaigns. Upon completion, you'll earn a globally recognised certification that demonstrates your expertise and enhances your career opportunities in digital marketing.

E learning Self-paced learning
Certificate upon completion
28 hours of video content + articles
English

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AI-Powered Digital Marketing Expertise: Master your knowledge in competitor analysis, campaign execution, and performance measurement while harnessing AI tools to boost efficiency, streamline processes, and drive impactful results.
Strategize for Success: Plan and execute comprehensive, AI-enhanced digital marketing strategies tailored to unique business goals and audiences.
Build Brand Awareness and Drive Engagement: Utilize AI-driven social media and content marketing strategies to captivate audiences and foster engagement.
Drive Traffic and Visibility: Implement SEO, PPC, display advertising, and AI tools to attract and retain target audiences.
Craft Effective Email Campaigns: Design, execute, and monitor email marketing initiatives that deliver measurable outcomes.
Optimize with Data-Driven Decisions: Harness web analytics to refine marketing efforts and make informed business decisions.
Enhance Professional Effectiveness: Develop professional soft skills, from strategic and agile thinking to presentations, to thrive in dynamic digital marketing roles.
Elevate Web and Ecommerce Experiences: Optimize digital touchpoints using user-centered design and a deep understanding of the buyer's journey.

Section 1: What is Digital Marketing?

Section 2: Inbound and Outbound Marketing

Section 3: Digital Marketing Channels

Section 4: What is AI in Digital Marketing?

Section 5: Staying Relevant in Digital Marketing

Section 6: Audience Listening Tools

Section 7: Competitive Research

Section 8: Industry and Customer Research with AI (NEW!)

Section 9: The Traditional Funnel and the Buyer’s Journey

Section 10: The Evolution of the Buyer’s Journey

Section 11: Integrating Offline and Digital Marketing

Section 1: What is Content Marketing?

Section 2: Topical and Evergreen Content

Section 3: Content Intent

Section 4: Buyer Personas

Section 5: Getting Ideas for Content Topics

Section 6: Creative Brief

Section 7: Content Creation and Content Curation

Section 8: Getting Started with ChatGPT

Section 9: Content Scheduling

Section 10: Analyzing Content Performance

Module 3 - Social Media Marketing

Section 1: Influencing the Consumer Journey Using Social
Section 2: How Do Social Media Algorithms Work?
Section 3: Key Social Media Platforms: Facebook, WhatsApp, and Instagram
Section 4: Key Social Media Platforms: X and LinkedIn
Section 5: Key Social Video Platforms: YouTube and TikTok
Section 6: Setting Up a Social Media Experience for a Business
Section 7: Sustaining a Social Community
Section 8: Engaging an Audience Using Social Media
Section 9: Five Key Steps for Creating a Social Campaign
Section 10: Best Practices for Using AI in Social Media

Module 4 - SEO (Search Engine Optimization)

Section 1: How Do Search Engines Rank Pages?
Section 2: Search Engine Results Page (SERP)
Section 3: How to Conduct SEO Keyword Research
Section 4: Technical Optimization
Section 5: Page Experience Ranking Signal
Section 6: Google Search Console
Section 7: On-Page and Off-Page Optimization
Section 8: Free SEO Tools
Section 9: AI Tools for SEO
Section 10: ChatGPT for SEO

Module 5 - Paid Search (PPC) and Display Advertising

Section 1: PPC Keyword Research
Section 2: Budgets and Bidding in Google Ads
Section 3: Creating a PPC Campaign
Section 4: Display and Video Advertising
Section 5: GDN, AI, and Performance Max
Section 6: Display and Video Ad Formats
Section 7: Targeting for Demand Generation
Section 8: Remarketing for Display and Video Campaigns
Section 9: Paid Search Metrics and Reports
Section 10: Search, Display, and Video Campaign Optimization
Section 11: Using AI with Google Ads
Section 12: AI and Performance Max

Module 6 - Email Marketing and Automation

Section 1: Email and Omnichannel Marketing
Section 2: Email Marketing Legislation and Regulations
Section 3: CRMs
Section 4: Marketing Automation
Section 5: Email Marketing Workflows and Benefits
Section 6: Email Subject Lines and Copy
Section 7: Email Design and Images
Section 8: Email Campaign Delivery Challenges
Section 9: A/B Testing for Email Optimization
Section 10: Optimizing Email Campaign Performance

Module 7 - Professional Soft Skills for Digital Marketers

Section 1: Seven-Step Framework for Managing Projects
Section 2: Using the "Test and Learn" Approach
Section 3: Applying the Agile Concept of the "MVP"
Section 4: Generating New Ideas
Section 5: Removing Barriers to Creativity
Section 6: Skills for Effective Problem Solving
Section 7: Benefits of Strategic Thinking
Section 8: Saving and Creating Time
Section 9: Strategies for Effective Communication
Section 10: Persuading an Audience

Module 8 - Web Optimization, eCommerce, and Social Commerce

Section 1: Build Your Online Presence
Section 2: How to Design a Website
Section 3: Website Optimization and the Buyer's Journey
Section 4: Main Pages of a Website
Section 5: Design Principles
Section 6: UX and UI
Section 7: eCommerce Solutions
Section 8: eCommerce Marketplaces
Section 9: Website Metrics
Section 10: A/B Testing for Website Optimization
Section 11: Social Commerce Channels
Section 12: Analyzing and Reporting Using Social Media Tools

Module 9 - Analytics with Google Analytics 4 (GA4)

Section 1: Google Analytics 4 (GA4) Fundamentals
Section 2: Analytics, Data Privacy, and Protection
Section 3: GA4 Account Set-Up
Section 4: Linking GA4 to Other Tools
Section 5: Types of GA4 Events
Section 6: Advanced Custom Events in GA4
Section 7: Key GA4 Reports
Section 8: UTM Tracking with URL Builder
Section 9: Real-Time Data in GA4
Section 10: Audiences in GA4
Section 11: AI for Data-Driven Decision-Making for Marketing
Section 12: AI in Customer Journey Mapping

Module 10 - Digital Marketing Strategy

Section 1: Marketing Today
Section 2: AI for Strategic Planning
Section 3: Strategy and Return on Investment (ROI)
Section 4: Thinking Critically About Research
Section 5: Digital Audit
Section 6: Strategy and Forecasting
Section 7: Developing a Marketing Brief
Section 8: Creative Brief
Section 9: Working with an Agency
Section 10: Using a Media Plan
Section 11: Delivering a Campaign Action Plan

Inara is a dynamic hub for learning, innovation, and future-ready skills, dedicated to helping individuals and organisations grow with confidence in a world defined by technology, leadership, and creativity.

Founded in Dubai, a city that embodies ambition and progress, Inara was created to deliver modern, practical, and impactful training that evolves with the pace of change. Every programme is designed to inspire growth, spark innovation, and prepare people for what's next. Through partnerships with globally recognised institutions and certified providers, Inara offers access to internationally respected qualifications delivered by expert trainers who combine academic excellence with real-world insight—empowering learners and organisations to stay ahead in a rapidly transforming world.

The Digital Marketing Institute (DMI) is the world’s leading global certification and professional body for the digital marketing industry. More than 80 universities partner with us to bridge the gap between industry and academia, ensuring their curricula stay relevant while providing students with industry-recognized certifications that enhance employability. Our content, integrated into your curriculum and guided by some of the most influential marketers in the world from companies such as Google, Meta, IBM, and HubSpot — through our Global Industry Advisory Council (GIAC) — ensures that students gain practical, industry-aligned skills.

DMI PRO -Professional Diploma in Digital Marketing

What will you learn?

Course Curriculum

Module 1 - Digital Marketing in the Era of AI

Module 2 - Content Marketing