​B2B Marketing and LinkedIn Strategy

Turn B2B marketing into a measurable growth driver using LinkedIn. Learn how to prioritize high-value accounts, improve lead quality, align with sales, and use LinkedIn more strategically across brand building, thought leadership, lead nurturing, and advertising. Build practical skills that help you strengthen pipeline performance and make better marketing decisions with data, attribution, and selected AI-supported techniques.
Empty space, drag to resize
Powered By
  • E learning Self-paced learning
  • Certificate upon completion
  • 5 hours of video content + articles
  • English
Empty space, drag to resize
Write your awesome label here.

Who's It For?

  • B2B Marketers & Revenue Marketers: Build stronger ABM, improve lead quality, and connect marketing activity more clearly to pipeline and revenue.
  • Paid Social & LinkedIn Advertising Professionals: Improve campaign targeting, lead generation, bidding decisions, and campaign performance on LinkedIn.
  • Content Marketers & Brand Builders: Use LinkedIn to strengthen thought leadership, nurture prospects, and build authority with professional audiences.
  • Sales Enablement & Growth Teams: Improve collaboration between marketing and sales through stronger account insight, nurture, and buyer-journey-aligned content.
  • Digital Marketers Advancing into B2B Growth Roles: Develop practical, in-demand skills across ABM, attribution, LinkedIn organic, and LinkedIn advertising.

Course Curriculum

4.2h total length

About us


Inara is a dynamic hub for learning, innovation, and future-ready skills, dedicated to helping individuals and organisations grow with confidence in a world defined by technology, leadership, and creativity.

Founded in Dubai, a city that embodies ambition and progress, Inara was created to deliver modern, practical, and impactful training that evolves with the pace of change. Every programme is designed to inspire growth, spark innovation, and prepare people for what's next. Through partnerships with globally recognised institutions and certified providers, Inara offers access to internationally respected qualifications delivered by expert trainers who combine academic excellence with real-world insight—empowering learners and organisations to stay ahead in a rapidly transforming world.
The Digital Marketing Institute (DMI) is the world’s leading global certification and professional body for the digital marketing industry. More than 80 universities partner with us to bridge the gap between industry and academia, ensuring their curricula stay relevant while providing students with industry-recognized certifications that enhance employability. Our content, integrated into your curriculum and guided by some of the most influential marketers in the world from companies such as Google, Meta, IBM, and HubSpot — through our Global Industry Advisory Council (GIAC) — ensures that students gain practical, industry-aligned skills.