AI for Demand Generation with Display Advertising

Transform display and video advertising into an AI- powered demand engine. Replace broad targeting, slow testing cycles, and reactive optimisation with advanced audience segmentation, scalable AI-driven creative, and automated bidding to accelerate demand generation and drive measurable performance. Plan, execute, and optimise demand campaigns with clear impact across display, video, and paid social using AI.
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  • E learning Self-paced learning
  • Certificate upon completion
  • 5 hours of video content + articles
  • English
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Who's It For?

  • Performance & Paid Media Marketers: Plan, launch, and optimise AI-powered display and video campaigns. Improve targeting, bidding, and creative performance while driving measurable demand.​
  • Demand Generation Managers: Build scalable outbound strategies that connect awareness activity to real demand impact using AI-driven segmentation, first-party data, and optimisation.​
  • Display, Programmatic & Social Advertising Specialists: Deepen your expertise in AI-enhanced targeting, remarketing, bidding strategies, and creative optimisation across paid media platforms.​
  • Marketing Managers & Directors: Gain greater visibility and control over out bound performance. Evaluate campaign effectiveness using meaningful KPIs, attribution, and data-driven insights.​
  • Digital Marketers Advancing into AI-Driven Advertising: Develop future-ready skills in AI-supported campaign execution and optimisation to stay competitivein performance-focused roles.

Course Curriculum

5h total length

About us


Inara is a dynamic hub for learning, innovation, and future-ready skills, dedicated to helping individuals and organisations grow with confidence in a world defined by technology, leadership, and creativity.

Founded in Dubai, a city that embodies ambition and progress, Inara was created to deliver modern, practical, and impactful training that evolves with the pace of change. Every programme is designed to inspire growth, spark innovation, and prepare people for what's next. Through partnerships with globally recognised institutions and certified providers, Inara offers access to internationally respected qualifications delivered by expert trainers who combine academic excellence with real-world insight—empowering learners and organisations to stay ahead in a rapidly transforming world.
The Digital Marketing Institute (DMI) is the world’s leading global certification and professional body for the digital marketing industry. More than 80 universities partner with us to bridge the gap between industry and academia, ensuring their curricula stay relevant while providing students with industry-recognized certifications that enhance employability. Our content, integrated into your curriculum and guided by some of the most influential marketers in the world from companies such as Google, Meta, IBM, and HubSpot — through our Global Industry Advisory Council (GIAC) — ensures that students gain practical, industry-aligned skills.