DMI Pro - Certified Digital Marketing Professional

Unleash the power of digital marketing in the era of AI disruption. Dive into core concepts, explore digital channels, and uncover why machine learning algorithms, large language models, and AI-powered tools are disrupting and transforming how businesses operate today. From audience insights to 360-degree campaigns, explore how to connect more effectively with your target audience.

Topics covered include:

↗ What is Digital Marketing?

↗ Inbound and Outbound Marketing

↗ Digital Marketing Channels

↗ What is AI in Digital Marketing?

↗ Staying Relevant in Digital Marketing

↗ Audience Listening Tools

↗ Competitive Research

↗ Industry and Customer Research with AI (NEW!)

↗ The Traditional Funnel and the Buyer’s Journey

↗ The Evolution of the Buyer’s Journey

↗ Integrating Offline and Digital Marketing

Master the art of content marketing with a persona-focused, data-driven approach to planning and executing content marketing strategy. Connect seamlessly with your audience using best practices at each stage of the Buyer’s Journey. From content creation to curation, learn how to amplify your impact, extend value, and measure your successes with cutting-edge AI-powered insights to elevate your business’s content marketing performance.

Topics covered include:

↗ What is Content Marketing?

↗ Topical and Evergreen Content

↗ Content Intent

↗ Buyer Personas

↗ Getting Ideas for Content Topics

↗ Creative Brief

↗ Content Creation and Content Curation

↗ Getting Started with ChatGPT

↗ Content Scheduling

↗ Analyzing Content Performance

Set up a dynamic social media presence and unlock the potential of social media marketing for your business. Dive deep into the marketing capabilities of the core platforms and master tactics for growing and engaging an audience on social media. Unleash powerful paid social campaigns and learn how to extract data from the platforms’ native analytics tools to elevate your social commerce game.

Topics covered include:

↗ Influencing the Consumer Journey Using Social

↗ How Do Social Media Algorithms Work?

↗ Key Social Media Platforms: Facebook, WhatsApp, and Instagram

↗ Key Social Media Platforms: X and LinkedIn

↗ Key Social Video Platforms: YouTube and TikTok

↗ Setting Up a Social Media Experience for a Business

↗ Sustaining a Social Community

↗ Engaging an Audience Using Social Media

↗ Five Key Steps for Creating a Social Campaign

↗ Best Practices for Using AI in Social Media

Explore the nuances and intricacies of SEO and learn how search engines and SERPs work. Unlock the power of a strategic SEO, from keyword research best practices to the three pillars of success – technical, on-page, and off-page optimization. Measure SEO wins with precision as you track keyword rankings, organic traffic, and website conversions. And stay ahead of the curve with insights into free and paid SEO tools while exploring the transformative impact of AI on SEO tasks.

Topics covered include:

↗ How Do Search Engines Rank Pages?

↗ Search Engine Results Page (SERP)

↗ How to Conduct SEO Keyword Research

↗ Technical Optimization

↗ Page Experience Ranking Signal

↗ Google Search Console

↗ On-Page and Off-Page Optimization

↗ Free SEO Tools

↗ AI Tools for SEO

↗ ChatGPT for SEO

Unlock the power of pay-per-click (PPC) advertising, capturing active consumers searching for information, products, or services. Dive into the expansive landscape of digital display and video advertising, designed to raise brand awareness and generate interest. Explore the distinct benefits each strategy offers while discovering the synergy of using them together for a comprehensive digital marketing strategy. From fundamental principles to hands-on optimization in platforms like Google Ads, master the art of effective budgeting, strategic bidding, and compelling ad creation. Explore display and video advertising through the Google Display Network, leveraging AI powered features and advanced targeting to engage audiences.

Topics covered include:

↗ PPC Keyword Research

↗ Budgets and Bidding in Google Ads

↗ Creating a PPC Campaign

↗ Display and Video Advertising

↗ GDN, AI, and Performance Max

↗ Display and Video Ad Formats

↗ Targeting for Demand Generation

↗ Remarketing for Display and Video Campaigns

↗ Paid Search Metrics and Reports

↗ Search, Display, and Video Campaign Optimization

↗ Using AI with Google Ads 

↗ AI and Performance Max 

Deep dive into email marketing and explore key tools and techniques enabling you to unlock the power of automation and AI to streamline your campaigns. Optimize every aspect of your email campaigns, from subject lines to layout, and learn how to overcome delivery challenges.

Topics covered include:

↗ Email and Omnichannel Marketing

↗ Email Marketing Legislation and Regulations

↗ CRMs

↗ Marketing Automation

↗ Email Marketing Workflows and Benefits

↗ Email Subject Lines and Copy

↗ Email Design and Images

↗ Email Campaign Delivery Challenges

↗ A/B Testing for Email Optimization

↗ Optimizing Email Campaign Performance

Well-honed professional skills as well as digital and technical skills are key to success as a digital marketer in today’s ever-changing working environment. But what are these essential professional skills? Drill into project management techniques, foster innovation with agile thinking, enhance creativity, and sharpen strategic thinking skills. From time management to problem-solving and persuasion skills, elevate your professional toolkit for personal and business success.

Topics covered include:

↗ Seven-Step Framework for Managing Projects

↗ Using the “Test and Learn” Approach

↗ Applying the Agile Concept of the “MVP”

↗ Generating New Ideas

↗ Removing Barriers to Creativity

↗ Skills for Effective Problem Solving

↗ Benefits of Strategic Thinking

↗ Saving and Creating Time

↗ Strategies for Effective Communication

↗ Persuading an Audience

From portfolio websites to lead generation and user-centered design to ecommerce and social commerce, dive into the structures and activities that define online success. Understand the critical role the Buyer’s Journey and UX play in shaping effective websites and providing an optimized platform aligned with business goals. Delve into metrics used

to capture, track, and measure website activity, and discover how to use social commerce channels and tactics to increase social commerce sales.

Topics covered include:

↗ Build Your Online Presence

↗ How to Design a Website

↗ Website Optimization and the Buyer’s Journey

↗ Main Pages of a Website

↗ Design Principles

↗ UX and UI

↗ eCommerce Solutions

↗ eCommerce Marketplaces

↗ Website Metrics

↗ A/B Testing for Website

Optimization

↗ Social Commerce Channels

↗ Analyzing and Reporting Using

Social Media Tools

Reveal the power of website and app data with GA4. Master the fundamentals while navigating legal responsibilities and best practices for data collection, consent, and privacy. Learn how to set up and configure GA4, harnessing AI enhanced features to analyze performance and customer conversion journeys, and monitor digital campaigns with precision. Use GA4’s AI-powered features for campaign monitoring and in-depth analysis.

Topics covered include:

↗ Google Analytics 4 (GA4) Fundamentals

↗ Analytics, Data Privacy, and Protection

↗ GA4 Account Set-Up

↗ Linking GA4 to Other Tools

↗ Types of GA4 Events

↗ Advanced Custom Events in GA4

↗ Key GA4 Reports

↗ UTM Tracking with URL Builder

↗ Real-Time Data in GA4

↗ Audiences in GA4

↗ AI for Data-Driven Decision-Making for Marketing 

↗ AI in Customer Journey Mapping 

Build a dynamic digital marketing strategy that integrates AI to optimize planning and execution. Set actionable objectives, KPIs, and budgeting for maximum ROI. Learn to conduct key research for channel selection and messaging, and create engaging, research-driven creative strategies. Execute a digital strategy with confidence using detailed action plans, paid media strategies, and clear documentation.

Topics covered include:

↗ Marketing Today

↗ AI for Strategic Planning

↗ Strategy and Return on Investment (ROI)

↗ Thinking Critically About Research

↗ Digital Audit

↗ Strategy and Forecasting

↗ Developing a Marketing Brief

↗ Creative Brief

↗ Working with an Agency

↗ Using a Media Plan

↗ Delivering a Campaign Action Plan